Yamaha unveils its maiden Brand Mascot: Launches a first of its kind Yamaha Children Safety Program

The Yamaha Children Safety Program (YCSP) is a first of its kind social initiative by the company to educate and influence both parents and children about vital road safety measures. The Mascot has been developed to arouse interest among kids about the program. The mascot is indeed a lovable character who the kids would love to associate with.